who are we?

Lisa Sertin, of London, England, worked with her brother on projects in Zanzibar for several years before she decided that she wanted to establish a non-profit (or charity, in UK-speak) in order to dedicate more time to this work. 

She then approached Jennifer Brubacher and Aiyana Ehrman, both of New Haven, Connecticut, and in 2006, WhoCares? was born, founded on the premise that ordinary people can do extraordinary things.


Click here to see more pictures of us in action!
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liNk
February
There is more to look at than just the price tag when we think about what we wear - let's check into this!